Ready to Play Unstoppable? The LEGO Group is proud to launch its latest series of free in-store and online workshops in partnership with pioneering creatives.
Free play is how children develop their imagination – the foundation for creativity. Curiosity asks WHY and imagines possible explanations. Playfulness asks WHAT IF and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. Aimed at young creators aged 6-12, the workshops are focused on themes such as Entertainment, Space, Imagination and Gaming. Super playful creativity workshops for kids, led by unstoppable creators.
Creativity Workshops – the first workshop will have an entertainment theme and will be held at LEGO Toy Shop Leeds – Trinity Leeds Albion Street on 21st and 28th April. This workshop allows young creators to celebrate their star power by building a photo frame with in which they can display a picture of an achievement, friends, family or anything they want to celebrate. Store associates will be on hand to help guide the creators with their build.
Creativity at Home – online workshops hosted by creative innovators, starting with dancing sensation Dianne Buswell who will show you and your family how you can create fun LEGO builds to decorate your home – including a name sign, photo frame and jewellery stand.
Fun is being active together, the thrill of an adventure, the joyful enthusiasm of children and the delight in surprising both yourself and others in what you can do or create. Fun is the happiness we experience when we are fully engaged in something that requires mastery, when our abilities are in balance with the challenge at hand and we are making progress towards a goal.
Caring is about our desire to make a positive difference in the lives of children, for our colleagues, our partners, and the world we live in. Doing that little extra, not because we have to – but because it feels right and because we care.
Part of the LEGO Group’s biggest and latest campaign, aimed at championing and standing up for girls’ creativity, these workshops are the first in a series throughout the year. The following themes for the workshops include Space, Imagination and Gaming with more details to be announced throughout the year.
To watch online now and register for a free ticket to attend an in-store Creativity Workshop at a LEGO store near you, please visit www.LEGO.com/Creativity-Workshops for more information.
